Turn an opportunity into a brief, a draft or a specific improvement. Agents connects your audience’s questions with your brand context so your team can create, review and decide with clarity.
From context to draft
A specific question, an audience and an editorial goal. The brief defines what the content needs to answer.
Approved sources and brand facts support the work. Every claim should be open to review.
The content takes shape as an article, an improvement or an answer. The proposal preserves its goal and references.
Your team reviews the text and changes before deciding what comes next. Publishing requires an agreed destination and permissions.
Start with a question your audience might actually ask. The analysis combines responses, brand mentions and available sources.
Choose a category and a set of questions. Preserve the observation’s context and return to the responses before interpreting a change.
KAIRUM methodologyFrom context to draft
A specific question, an audience and an editorial goal. The brief defines what the content needs to answer.
Approved sources and brand facts support the work. Every claim should be open to review.
The content takes shape as an article, an improvement or an answer. The proposal preserves its goal and references.
Your team reviews the text and changes before deciding what comes next. Publishing requires an agreed destination and permissions.
Understand where your brand appears, which alternatives it is compared with and which sources are cited in the analyzed responses.
Connect each reading to its question and evidence. Your team can review topics that need more context and decide which content to work on.
KAIRUM methodologyFrom context to draft
A specific question, an audience and an editorial goal. The brief defines what the content needs to answer.
Approved sources and brand facts support the work. Every claim should be open to review.
The content takes shape as an article, an improvement or an answer. The proposal preserves its goal and references.
Your team reviews the text and changes before deciding what comes next. Publishing requires an agreed destination and permissions.
A mention means a brand appears in a response. A citation points to a linked source. A visit requires a person to reach the website.
Read the question, response and available links. Separating these signals helps explain what was observed and what still needs to be measured.
Mentions, citations and visitsFrom brief to proposal, with context and your team’s review.
Start from a question, a finding or a page that needs more clarity. The content has a purpose before the writing begins.
Facts, sources and voice guidelines inform the proposal. Your team has a shared reference for assessing what it says and how it says it.
Compare the current text with the proposal and understand what was added or rephrased. Reviewing an improvement is clearer when its scope is visible.
The draft arrives for review with its references. The version, destination and permissions are agreed before moving ahead with publication.
A new idea, a page that needs more depth and a recurring question call for different work. Define what you want to prepare and for whom. The brief organizes the approach, required sources and the result your team expects to review.
Develop a topic around a central question, a structure and sources your team can review.
Explore workflowWork on an existing page, clarifying its purpose and making the differences between versions visible.
Explore workflowPrepare direct answers to your audience’s questions, with enough context to support each explanation.
Explore workflowA useful proposal needs to understand your product, your audience and the limits of what you can claim. Brand Hub brings together the context that guides the work: approved documents, messages and facts that give each draft a shared foundation.
Approved sources and brand facts support the work. Every claim should be open to review.
The proposal starts a review. Read the original, compare the new version and return to the sources. Your team retains judgment over the accuracy, voice and destination of the content that represents your brand.
Analytics connects presence, narratives and sources to understand how your brand appears in AI responses. Review the questions, mentioned alternatives and citations behind each reading.
Analytics product pageAnalytics helps you understand your brand’s presence in AI responses.
The proposal names the signals being observed and what the team can review. It replaces a general description with an explanation of the work, without promising an improved position.
OriginalAnalytics helps you understand your brand’s presence in AI responses.
ProposalAnalytics connects presence, narratives and sources to understand how your brand appears in AI responses. Review the questions, mentioned alternatives and citations behind each reading.
A specific version to review with your team.
Agree on the goal, sources and who reviews the content. Delivery depends on the channel and available permissions; the team approves the version before publication.
Every proposal requires your team to review a specific version. The channel, destination and permissions are agreed before publishing; when that step is not defined, the draft is delivered for review.
The channel, permissions and publishing criteria are agreed with your team. Every change requires a reviewed version and a defined destination.
Action Center organizes priorities and owners. Agents focuses on preparing and reviewing the content associated with that work.
First, brand context and its sources; then the draft and comparison with the original; finally, your team's review.
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