Questions that matter, signals you can inspect and decisions with context. A place to think about AI visibility beyond the headline number.
Learn to define questions, record mentions and citations, and interpret a sample of AI answers with comparable conditions and explicit limitations.
Read the guideA brand mention, a citation of its website and an AI referral visit describe different events. Understand what to measure and what each signal cannot establish.
4 min readRead articleDesign discovery, comparison and evaluation questions, distinguish open and brand-specific queries, and document the scope before measuring.
5 min readRead articleRead presence, coverage and change within a sample of AI answers. Distinguish an observation, a hypothesis and a causal conclusion.
4 min readRead articleWith AI Report, we can agree on a sample, review answers and sources, and document what deserves attention.
