Presence in answers
Identify the answers that mention your brand and its share of the analyzed set. Connect that reading with the questions and categories that matter to your business.
KAIRUM Analytics
Understand how AI talks about your brand.
Measure where you appear, which brands you are compared with and which sources shape the answers. Analytics connects presence, narratives and citations to guide your team’s work.
Presence
See your place in AI answers.
Compare your presence with other brands and follow how it changes between readings.
Presence
View the data
| Reading | Your brand | Competitor A | Competitor B |
|---|---|---|---|
| Reading 1 | 20% | 34% | 18% |
| Reading 2 | 24% | 32% | 20% |
| Reading 3 | 22% | 36% | 24% |
| Reading 4 | 28% | 30% | 22% |
| Reading 5 | 26% | 34% | 20% |
| Reading 6 | 30% | 38% | 26% |
| Reading 7 | 32% | 36% | 24% |
| Reading 8 | 26% | 34% | 24% |
| Reading 9 | 30% | 35% | 22% |
| Reading 10 | 28% | 35% | 25% |
| Reading 11 | 34% | 33% | 26% |
| Reading 12 | 40% | 36% | 25% |
| Reading 13 | 36% | 32% | 28% |
| Reading 14 | 38% | 32% | 28% |
Your brandCompetitor ACompetitor B
Comparison at close
- Your brand38%
- Competitor A32%
- Competitor B28%
- Competitor C24%
- Competitor D18%
An answer can mention more than one brand.
Presence by topic
| Topic | Answers | Mentions | Presence |
|---|---|---|---|
| Ease of use | 30 | 12 | 40% |
| Initial setup | 24 | 8 | 33.3% |
| Customer support | 20 | 9 | 45% |
| Value for money | 16 | 5 | 31.3% |
| Trust | 10 | 4 | 40% |
38 of 100 answers mention Your brand in the latest reading. 100 answers per reading.
Sentiment
Understand the narratives about your brand.
Explore recurring topics and the tone AI uses to describe your brand.
Sentiment
Distribution of 100 mentions across five topics.
Narratives in detail
PositiveNeutralNegative
Ease of useMentions: 30
Analyzed answer
Your brand brings briefs, comments and reviews together with straightforward navigation.
How to read itThe response values simplicity and work organization.
Explore the sourcesInitial setupMentions: 24
Analyzed answer
Your brand helps organize projects, although setting up permissions may require guidance.
How to read itA functional description appears alongside a reservation about getting started.
Explore the sourcesCustomer supportMentions: 20
Analyzed answer
Your brand's documentation guides the first steps. The response does not specify support response times.
How to read itThe description provides context without establishing how the support team performs.
Explore the sourcesValue for moneyMentions: 16
Analyzed answer
Your brand may suit teams that need to centralize reviews. Each plan's scope should be checked.
How to read itThe recommendation is conditional and does not establish a price advantage over other brands.
Explore the sourcesTrustMentions: 10
Analyzed answer
The product page describes Your brand's features without an independent assessment.
How to read itA source's existence alone does not establish trust or preference.
Explore the sources
How the tone evolves
How positive mentions of Your brand evolve.
View the data
| Reading | Positive |
|---|---|
| Reading 8 | 44% |
| Reading 9 | 50% |
| Reading 10 | 48% |
| Reading 11 | 52% |
| Reading 12 | 58% |
| Reading 13 | 54% |
| Reading 14 | 56% |
Citations
Discover the sources behind each answer.
Connect mentions with the domains and pages cited as references.
Citations
Domains referenced across 100 citations.
Cited sources
| Domain | Type | Citations | Share |
|---|---|---|---|
| Own | 32 | |
| Editorial | 24 | |
| Comparison | 16 | |
| Community | 12 | |
| Editorial | 10 | |
| Competitor A | 6 |
Own pages
Distribution of the 32 citations to the owned domain.
| Page | Citations | Share |
|---|---|---|
| 14 | |
| 10 | |
| 8 |
Presence · Narratives · Sources
A complete view of your presence in AI.
An answer can recommend a brand, compare it with others or describe it without linking to its website. Understanding your position requires the question, the context of the mention and its sources. Analytics organizes these signals to help you decide what to review and which content to work on.
Narratives and sentiment
Review the attributes associated with your brand and how tone changes across topics. Return to the answer to distinguish a recommendation, a description and a reservation.
Cited domains and pages
Recognize the sources used as references. Separate your own content from publishers, comparison sites and communities to understand where conversations about your category take shape.
Comparison with other brands
Compare your presence with the alternatives configured for the same set of questions. Find the topics where you appear and those where other brands receive more mentions.
Change with context
Compare readings that preserve compatible questions and conditions. The context of each measurement helps identify changes worth reviewing and investigate what might have caused them.
Evidence for your team
Connect each finding to its question, answer and source. Share the diagnosis with marketing, content and leadership to agree on what to investigate and what to do next.
From questions to decisions about your brand.
A percentage is the beginning of a reading. Its value comes from explaining what lies behind it and turning that understanding into a priority for your team. Define the scope with KAIRUM and review the evidence with that goal in mind.
Choose the questions that matter
Start with your category, your products and the decisions your audience makes. Organize discovery, comparison and choice questions to examine your presence in specific situations.
Read answers in context
Review the brand mentioned, its alternatives and the available sources. Keep the date, surface and coverage to understand what each observation represents and which comparisons it supports.
Find what deserves attention
Look for topics with limited presence, incomplete descriptions or sources worth reviewing. Return to the text supporting each finding before drawing a conclusion.
Define your next content priority
Bring priorities into your editorial strategy. Connect the diagnosis to AI Report, Consulting or draft preparation in Agents, with your team’s review.
Analytics
Measuring change starts with preserving context.
Visibility analytics brings different signals together. Its value lies in returning to the question, answer and source before drawing a conclusion.
An explicit sample
Document questions, dates, language, observed environment and coverage. Every percentage needs a denominator.
Separate signals
Read mentions and citations in their answers. Website visits need a separate authorized analytics source.
Useful comparisons
Repeat compatible conditions and record changes in models or questions. A difference alone does not prove an intervention worked.
Frequently asked questionsA little more
A little more
context.
What information matters when analyzing visibility?
Mentions, alternatives, sources and the context of each answer. Reading them together helps reveal what needs attention.
What makes two measurements comparable?
The context of the pack, questions, queried surface and coverage. Comparisons must preserve these conditions and flag changes.
Does a visibility change prove impact?
Not on its own. An observed variation does not prove that an intervention caused it. Analysis must consider other explanations.
Can we discuss a pilot?
Yes. We can define what you want to observe and what evidence would make the follow-up useful before agreeing on a scope.
Let's talk about your brand
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